Thursday, February 24, 2011

Read Across America steps of the New York Public Library

A large display filled with Dr. Seuss books on the steps of the New York Public Library for Target's Read Across America launch event, Thursday, Feb. 24, 2011. The celebration honored Dr. Seuss' birthday, March 2,1904, and promoted Target's free in store reading events that will take place from 9 to 11 a.m. on Saturday, Feb. 26, 2011.

As part of the festivities, families will be able to enjoy Dr. Seuss classics including The Cat in the Hat, Green Eggs and Ham and I Can Read with My Eyes Shut. The in-store events will include a Dr. Seuss-inspired reading nook, readings by Target team members and giveaways. Every child who attends will also receive a reusable bag filled with Dr. Seuss reading activities, a pack of crayons and snacks.

To kick off the program and build excitement around the free in-store events, Target will unveil a 26-ft tall "READ" installation on the steps of the New York Public Library. Following the opening ceremony, several celebrities will join Target for reading activities throughout the morning, and at the end of the event, Target will donate 25,000 Dr. Seuss books to New York schools, thanks in part to a book grant from Random House Children's Books.

Lily Eskelsen, Vice President, National Education Association. "Through our partnership with Target, we are bringing reading to life for children across the country and celebrating Dr. Seuss' birthday in a fun, interactive way."

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves customers at 1,750 stores in 49 states nationwide and at In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week.

About The National Education Association

The National Education Association is the nation's largest professional employee organization, representing 3.2 million elementary and secondary teachers, higher education faculty, education support professionals, school administrators, retired educators and students preparing to become teachers.

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